What type of audience attends your seminars? Consumers or
Right now, I am giving them to design
professionals, including interior designers, architects,
kitchen & bath designers, contractors and design students. I
want to cater them to homeowners as well. These seminars can
be very helpful to people who are building new homes or
remodeling their existing ones.
What are some common concerns or questions from these
Presently I offer 10 different seminars. They are
listed on our website (www.randallwhitehead.com/seminars).
Mostly the audience wants to know the current trends in
lighting design and what new products are available.
What is your audience's understanding of California's new
Title 24 which requires that 50% of the wattage in the
kitchen be from a fluorescent source? Any common questions
I have one seminar called Sweet Dream & Rude Awakenings,
Lighting for Kitchens and Baths. People have an absolute
terror of fluorescents, and I do my best to help them
overcome it. At first, the professionals want to know how to
circumvent Title 24 instead of embracing it. I explain that
this is not necessary and spend the first half of the
seminar showing examples of really good fluorescent
installations and products. Then I talk about ways to
design the installations. They always want to know about
what hard-wired fluorescent products are readily available.
I give them a list with links to the various websites.